Restore a Building. Remake a World.
The Campaign for 74 East 4th Street
Timeline: Spring 2018 – January 2020
REDEFINING THE POSSIBLE | For over five decades, our artists’ restless, relentless creativity has taken La MaMa to the brink of what is possible in the theater. This Campaign re-defines “possible” for the 21st Century. Through LEED Silver-certified renovations, expansive tech upgrades, new meeting and rehearsal space, a café, and flex-space, we are re-imagining what can happen at 74 East 4th Street.
“La MaMa is a place that gives people a chance, then goes an extra step and nurtures them.
Were it not for La MaMa, Amy and I never would have written a single play, much less five.”
- David Sedaris, Author & Humorist
This campaign for 74 East 4th Street accomplishes three critical goals:
INFRASTRUCTURE WITH INTEGRITY:
This renovation will increase the sustainability and energy efficiency of our theatres, offices, and meeting spaces.
Our landmark building will receive the care New York City demands, while a transparent store-front will create an inviting new interface on East 4th Street.
Amenities, including bathrooms, seating, and backstage areas, will make our artists and audiences comfortable in a space built to last.
Our renovated lobbies, theatres, and gathering spaces will be ADA compliant, and double as classrooms, galleries, and community work environments. A new elevator gets you there.
Our theatres will finally be sound-proofed, giving us the opportunity to present simultaneous performances without fear of disruption.
That means more space for more artists, more often.
CONVERSATION THAT MATTERS:
Vast technology upgrades – from new lighting, audio, and video systems, to a building-wide data network – will revolutionize the ways we communicate.
A new Roof Terrace and café will provide a place for our friends to gather.